The bane of energy access remains that those who need the most can’t afford it.

According to the World Bank — (assuming a 200m Nigerian population) about 87 million Nigerians lack access to electricity.

On the other hand, Nigeria is one of the most religious countries in the world and…


Credit: Daybreak Online

The Energizing Education Programme by the Federal Government to supply 37 Federal Universities and 7 University Teaching Hospitals across Nigeria with clean energy is a laudable effort to create an enabling learning environment for students in Nigeria. …


In the past 3 months, we’ve seen a more committed effort from the public sector to expand domestic gas use — most notably autogas (LPG/CNG/LNG); to put it literally, the government, hit the gas.

We’ve started talking the talk, so how do we walk the walk?

1 million converted dual…


The reason is simple, it’s not an immediate priority nor does it yield any direct personal benefit.

We learn from Behavioural Economics that in making decisions, people tend to rely on mental shortcuts to avoid prolonged thinking about an action — the more complex the decision seems, the higher tendency…


SHS companies like Lumos and Fenix have a ready template to make their products accessible through partnerships — find a telco or agent network or a bank. But as a company offering custom residential solutions, who do you partner with to make your solutions discoverable?

Real estate developers and private…


Some days ago, during a conversation over dinner with a friend in the kitchen, she asked “how often do you think about a fire explosion?”, my response — “every time I cook”.

I was also a resident in the private estate directly opposite the LPG depot in Lagos where a…


What if LPG was sold like Coke in a glass bottle?

Disclaimer: My scientific knowledge on the workings around this is very limited. I’m only exercising my brainpower from a product / marketing standpoint.

To sachetize a product is to create a variant more suitable for a broader segment of…


The emergence of LPG, solar and other clean energy solutions in Nigeria has shown tremendous impact so far with even more potential to uplift the country’s ~40% out of poverty. …


What if the term — Solar — reduces its appeal with consumers?

In creating new markets, there are obvious barriers to navigate with consumers; like accessibility to your product/service, affordability and available knowledge on the value of your product/service relative to the market.

Solar is a high-touch business, especially in…


Moving on from DigiEngage.

Just over four years ago, on the fourth of September 2014, I joined DigiEngage Nigeria, today marks the end of that journey.

As Chief Operating Officer, I helped build the company alongside a solid team. …

‘Joke Adekunle

Marketing Consultant for Clean Energy & Agriculture Companies in West Africa. Host #TATWPod

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