Nov 4, 2020Driving up PICO, SHS & Cookstove Adoption Through Churches in Nigeria.The bane of energy access remains that those who need the most can’t afford it. According to the World Bank — (assuming a 200m Nigerian population) about 87 million Nigerians lack access to electricity. On the other hand, Nigeria is one of the most religious countries in the world and…Clean Energy3 min readClean Energy3 min read
Nov 2, 2020There’s a Market for Solar School Systems in NigeriaThe Energizing Education Programme by the Federal Government to supply 37 Federal Universities and 7 University Teaching Hospitals across Nigeria with clean energy is a laudable effort to create an enabling learning environment for students in Nigeria. …Clean Energy2 min readClean Energy2 min read
Oct 15, 2020Not-So-Simple Ideas to Deepen Autogas Penetration in the Nigerian MarketIn the past 3 months, we’ve seen a more committed effort from the public sector to expand domestic gas use — most notably autogas (LPG/CNG/LNG); to put it literally, the government, hit the gas. We’ve started talking the talk, so how do we walk the walk? 1 million converted dual…Clean Energy3 min readClean Energy3 min read
Oct 7, 2020Nigerians Won’t Buy Solar Because it’s Climate Friendly.The reason is simple, it’s not an immediate priority nor does it yield any direct personal benefit. We learn from Behavioural Economics that in making decisions, people tend to rely on mental shortcuts to avoid prolonged thinking about an action — the more complex the decision seems, the higher tendency…Climate Change2 min readClimate Change2 min read
Sep 30, 20203 Unconventional Partnerships to Leverage in Selling Custom Solar SystemsSHS companies like Lumos and Fenix have a ready template to make their products accessible through partnerships — find a telco or agent network or a bank. But as a company offering custom residential solutions, who do you partner with to make your solutions discoverable? Real estate developers and private…Solar2 min readSolar2 min read
Sep 25, 2020One Reason LPG Won’t Scale in NigeriaSome days ago, during a conversation over dinner with a friend in the kitchen, she asked “how often do you think about a fire explosion?”, my response — “every time I cook”. I was also a resident in the private estate directly opposite the LPG depot in Lagos where a…Lpg4 min readLpg4 min read
Sep 24, 2020Sachetizing LPG to Promote Clean Cooking Fuel Adoption in NigeriaWhat if LPG was sold like Coke in a glass bottle? Disclaimer: My scientific knowledge on the workings around this is very limited. I’m only exercising my brainpower from a product / marketing standpoint. To sachetize a product is to create a variant more suitable for a broader segment of…Sdg 73 min readSdg 73 min read
Sep 22, 2020Influencing Consumer Perception for Clean Energy SolutionsThe emergence of LPG, solar and other clean energy solutions in Nigeria has shown tremendous impact so far with even more potential to uplift the country’s ~40% out of poverty. …Marketing3 min readMarketing3 min read
Sep 21, 2020Language, the Hidden Barrier to Solar Adoption among Nigeria’s Middle Income GroupWhat if the term — Solar — reduces its appeal with consumers? In creating new markets, there are obvious barriers to navigate with consumers; like accessibility to your product/service, affordability and available knowledge on the value of your product/service relative to the market. Solar is a high-touch business, especially in…Solar Energy3 min readSolar Energy3 min read
Nov 2, 2018I Leave.Moving on from DigiEngage. Just over four years ago, on the fourth of September 2014, I joined DigiEngage Nigeria, today marks the end of that journey. As Chief Operating Officer, I helped build the company alongside a solid team. …Marketing3 min readMarketing3 min read
