Driving up PICO, SHS & Cookstove Adoption Through Churches in Nigeria.…what if we leveraged the giving culture of the church to drive adoption?Nov 4, 2020Nov 4, 2020
There’s a Market for Solar School Systems in NigeriaFor one, the education pipeline is one that’ll likely never run dry.Nov 2, 2020Nov 2, 2020
Not-So-Simple Ideas to Deepen Autogas Penetration in the Nigerian MarketWe’ll focus on one big barrier. Vehicle conversion.Oct 15, 2020Oct 15, 2020
Nigerians Won’t Buy Solar Because it’s Climate Friendly.When faced with a perceived complex choice like solar, consumers often default to something else.Oct 7, 2020Oct 7, 2020
3 Unconventional Partnerships to Leverage in Selling Custom Solar SystemsReal estate developers and private estate associations are obvious answers…Sep 30, 2020Sep 30, 2020
One Reason LPG Won’t Scale in NigeriaBeneath the awareness gap lies another problemSep 25, 2020Sep 25, 2020
Sachetizing LPG to Promote Clean Cooking Fuel Adoption in NigeriaWhat if LPG was sold like Coke in a glass bottle?Sep 24, 20201Sep 24, 20201
Influencing Consumer Perception of Clean Energy SolutionsHow consumers think of your product influences their decision about it.Sep 22, 2020Sep 22, 2020
Language, the Hidden Barrier to Solar Adoption among Nigeria’s Middle Income GroupWhat if the term — Solar — reduces its appeal with consumers?Sep 21, 20201Sep 21, 20201
